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In-Depth Signs & Designs
(770) 928-0699
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showcase
This page is where we show off. Here's where you'll find lots of pictures of our most recent "ooh-ahh" graphics and projects we're particularly proud of. Right now we're featuring a vehicle wrap design project with Forsyth Central High School.

The Stick to It Vehicle Wrap Design Challenge

They’re only 17 and 18 years old, but already they have graphic design portfolios that rival those of college graduates. Forsyth Central students in Heather Hanline’s Graphic Arts II class have created logo designs for business cards and t-shirts and designed product packaging. They have even worked with local businesses on marketing campaigns. But they never dreamed their designs would soon become literally “larger than life.”

In an effort to expose graphic arts students to the vehicle graphics and sign industry and encourage them to pursue careers in all of the avenues available to them,
In-Depth Signs & Designs invited the class to “Stick to It”. The challenge is ... design a new vehicle wrap for the In-Depth shop car (a Honda Element) and win prize money...AND much-needed design software for the classroom.


In-Depth was excited to be able to talk to the class about how to design for vehicle graphics. Here, graphic arts students pull up their vehicle wrap designs for discussion.

When Oracal USA heard about In-Depth's idea, they enthusiastically donated Oracal's Rapid Air material for the project. The Element wrap is installed in our temperature controlled vehicle bay. Attention to detail in the installation phase is critical if the finished product is going to meet In-Depth's high standards.

John installs the side of the Element wrap in one panel to eliminate seams and trims along body lines to finish up the full wrap installation. The Oracal Rapid Air vinyl makes short work of the installation, even over ridges and around obstacles.

Selecting a winner was not easy. In-Depth received so many fantastic designs, they sent them out to industry associates, clients, and consumers for a vote. Even then, the decision was difficult. Everyone had a different favorite! The votes were so close and the designs were so impressive, In-Depth decided to select TWO winners. Senior Jessica Watson’s design was chosen for the Pacifica. Due to the time constraints of the Challenge, her eye-catching wave design had to wait to be installed after the official unveiling. The class viewed Watson’s finalized design (which was met with spontaneous applause) on the class overhead before they made their way to the Element. Four other designs are being safeguarded by In-Depth for use with a future client. The finalists are excited that they might see their designs on the road soon!


As a growing mob of classmates looked on in front of the campus, challenge winners John Taylor and Jessica Watson helped In-Depth install the hood graphic.


Junior John Taylor accepts his prize in the Stick to It Vehicle Wrap Design Challenge.

The unveiling of the Stick to It Element winner was the buzz of Forsyth Central. There might have been a movie star on campus, the way Forsyth Central High School students crowded around doors and windows to get a glimpse of the Honda Element vehicle graphics designed by one of their own.

“When I saw my design, I was very excited. Everyone in the class worked so hard. Being chosen out of all of their designs was an amazing feeling. I am really happy to have my name on the car, too. Most people in the graphic design world don’t get recognition for their work...it’s sort of a behind-the-scenes job,” said Taylor.

Part of the excitement about the design competition is the sheer impact of vehicle graphics...how many people will see these students’ art. In the Atlanta area, vehicle graphics enjoy 600 impressions for every mile driven. And a vehicle wrap is a portable message, so it goes where you send it. The In-Depth Element and Pacifica will make appearances for the art students at venues they choose so that it might showcase their design throughout the community.


Senior Jessica Watson helps John install the perforated window film on her Pacifica design at a special presentation of the completed Pacifica.


Jessica poses proudly in front of her
winning Pacifica design.
“We want these kids to be recognized for their talent. This challenge will hopefully lead to a continued interest in graphic arts careers, and maybe even some freelance work that could help these students pay their way through college. And these kids are truly talented. Our wish is to pair that talent with exposure to the business world and the momentum that Heather has started in class to keep them in the industry long-term,” says Torri Westmoreland, Co-Owner of In-Depth Signs & Designs.

 

 

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