How are you spending your advertising
Local monthly magazine advertising?
Ever wonder if youre really getting the most out of your marketing
In all of those mediums, your ad is there one day (or month) and
gone the next...with little lasting impression unless you remarket
through that medium. With vehicle graphics, your advertising is
on a movable canvas that you OWN and can position wherever your
prospects might be. Own a painting company? How about parking your
vehicle wrap at Home Depot on a Saturday? Do you market to pet owners?
Spend some time at a dog park. Are business owners your target?
Attend a Chamber function! Wherever your vehicle is, your message
is there too! Vehicle graphics offer longevity, with the typical
wrap or partial wrap lasting five years. Further, your vehicle not
only becomes a marketing expense, but remains a depreciable asset.
Put those gas expenses to good use!
advertising offers the lowest cost per thousand (CPM) of any mass
advertising mediums, based on research conducted by Outdoor Advertising
Association of America and Fleet Advertising Media Group. Advertising
expenses are typically calculated in cost per thousand or CPM, as
in how much it costs to reach 1,000 people. And in Atlanta, you
can expect 600 impressions per mile driven!
Consider the cost to advertise on a billboard. You must have the
graphics printed and rent the space (anywhere from $1,200-$30,000
per month in Atlanta). With vehicle graphics, your billboard
is mobile, costs much less and you don't have to rent the space.
You can use the money you'd spend to rent billboard space toward
your car lease or loan. Even with a full wrap on a vehicle, you
can pay off a new car in a pretty reasonable amount of time vs.
tossing money at a billboard.
Review the following illustration of a typical monthly
advertising budget. Don't spend it all on advertising! You can put
your advertising dollars to work for your transportation and travel
budget! For what you might spend just for a billboard or Sunday
ad, you can have a vehicle that assists you in your business AND
makes a great advertising medium.
And, if you already own your vehicle (and a car payment and insurance
are already in your monthly budget), your added marketing expense
for a vehicle wrap is going to be
less than $70 per month (for any of the vehicles listed above).
Wait: there's more!
Your one-time vehicle graphics investment can work for you for up
to five years or even longer. Now, that's a lot of impressions!
vehicle graphics are effective
In our technology-driven media environment
in which the consumer has access to satellite radio, cable or satellite
TV, the internet and numerous print media outlets, the visibility
of outdoor advertising allows the advertisers message to stand
out. Further, even those who no longer commute still spend time
on the road in order to run errands, attend events or dine.
And if youre in the burbs and worried
that you wont receive as many impressions as those in the
city, take heart. The suburb or micropolis may have
fewer cars, but the prospects there are typically more affluent,
meaning they are more likely to buy your goods and services! Consider
the following statistics of the micropolis, as reported by the Outdoor
Advertising Association. It is an expanding market characterized
by many families with relatively high disposable incomes that are
growing, providing clear opportunities for marketers. Outdoor advertising
provides an excellent means of reaching the consumer in the micropolis.
This is true both for businesses that operate nationally, who can
target consumers across different micropolis areas, as well as those
businesses who operate in a single micropolis. Indeed, because of
the low cost per thousand exposures of outdoor advertising, it is
an ideal advertising medium to those targeting the suburbs as well
as the city limits.
Atlanta and surrounding suburb transportation
Atlantans travel 131.7 million miles every day
(Source: 2005 Air Quality Report, Georgia Regional Transportation
The average one-way commute in Atlanta is 19.7 miles, and
the average one-way travel time is 35.9 minutes. (Source: Atlanta
regional commuter survey, 2007, conducted by the Center for Transportation
and the Environment on behalf of the Georgia Department of Transportation)
"Over the past 10 years, daily
traffic on Georgia's urban roadways has increased by 51 percent.
Atlanta is one of the fastest growing metro areas in the country,"
according to Tracy Paden of the Clean Air Campaign.
Vehicle graphics effectiveness statistics
91% of the people
surveyed by the American Trucking Association (ATA) reported that
they DO NOTICE words and pictures on vehicles.
75% reported that they developed an
IMPRESSION of the company based on the vehicle graphics.
29% said they would BASE A BUYING DECISION
on these impressions.
tips on vehicle
Text in a vehicle graphics design should
be short and concise, as there is a limit to the amount of information
a person can absorb at one time. Bold, non-serif fonts are easier
to read in short messages at long distances. Graphics are usually
more effective than words as they attract the eye more quickly.
Additionally, corporate logos promote image recognition.
In-Depth knows all of the tips and tricks of vehicle wrap design
and can help you create a vehicle wrap that WORKS for your business!
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In-Depth Signs 2008
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